Communication priorities and story-angle development
Review the development you want to communicate and identify who would find it useful. Shape realistic story angles around verifiable facts, business context and the questions an editor may ask.
ATTRACT / DIGITAL PR & BUSINESS COMMUNICATIONS
Give your business story a clear voice.
Relevant stories. Considered outreach. Prepared people.
We help your business communicate launches, expertise and meaningful developments through well prepared editorial material and relevant outreach. A clear story, accurate supporting information and an organised spokesperson process give journalists and partners useful context. Coverage and publication decisions remain with the organisations receiving the material.
Find the story
Prepare the evidence
Coordinate outreach
WHAT THIS MAKES POSSIBLE
An organised communications programme with accurate material, clear approval and relevant opportunities to explain your business publicly.
A good fit for
Businesses with a substantive launch, useful expertise, leadership perspective or company development that merits considered external communication.
We review the starting point and agree deliverables, ownership and a practical sequence before the work begins.
THE WORK BEHIND THE EXPERIENCE
Every useful detail.
Taken care of.
Announcements, press notes and leadership profiles
Prepare clear announcements and profiles with approved facts, attributed quotations and appropriate background. Create versions suited to the agreed channels while keeping the central message consistent.
Media kit, approved assets and spokesperson information
Organise company information, product details, approved images and spokesperson biographies in a usable media kit. Record image credits, usage permissions and the contact route for further questions.
Relevant media and partner outreach planning
Identify relevant publications, journalists or partners and explain why the story fits their audience. Agree the outreach approach, approved materials and responsibilities before any communication is sent.
Interview preparation and response coordination
Prepare key points, likely questions and supporting information for an agreed spokesperson. Coordinate incoming requests and approvals so responses remain accurate, timely and within the person's authority.
Coverage log, referral review and message updates
Record outreach activity and published coverage with source links, dates and available referral information. Review message accuracy and useful audience responses without treating every mention as an endorsement.
CONNECTED FROM THE START
One service.
A bigger business picture.
This work can sit inside a complete QTriangle growth package. We connect the people, creative and supported tools, then agree how the service will be maintained.
THE CONNECTED JOURNEY
See the pieces come together.
ONE CONNECTED NEXT STEP
Find the story
Relevant stories. Considered outreach. Prepared people.
Explore each stage. The services and responsibilities are shaped around your business.
BEFORE WE BEGIN
Clear scope.
Confident next steps.
Do you guarantee coverage or backlinks?
No. Editorial teams decide what to publish and whether to include a link. We agree relevant outreach, approved material and reporting. Any sponsored placement considered for the programme is identified and approved separately, with appropriate disclosure.
What do you need from our team?
We agree the information, account access, approvals and subject-matter input needed for the work. Your team keeps ownership of important decisions and business accounts.
Can we combine this with ongoing marketing?
Yes. We can connect this service with suitable websites, content, campaigns and customer journeys. Your proposal defines the deliverables, integration limits, support and third-party costs.
YOUR NEXT CHAPTER STARTS HERE
Bring the ambition.
We’ll bring the whole team.
A website that opens doors. Conversations that keep moving. A brand people remember. Let’s put the right pieces together for your business.
Create my complete growth planStrategyCreativeTechnologyOngoing care
LET’S FIND YOUR STARTING POINTWhat’s next for your business?
Start with a confident website, a distinctive brand and a complete local presence.