Customer database, permission and inactivity review
Past customer records are reviewed for usable contact details, permission and inactivity. The resulting audience excludes contacts who should not receive the proposed messages.
13 / CUSTOMER RETENTION & REACTIVATION
Your next customer might already know you.
Turn past purchases into future relationships.
Bring eligible past customers back with timely reminders, relevant offers and useful follow-up. We connect purchase history with thoughtful journeys across email and WhatsApp, helping repeat business become a deliberate part of growth. Where relevant, permission-based SMS and app push notifications can extend the same customer journey.
Find the right audience
Make it relevant
Measure the return
FROM ONE TIME
TO NEXT TIMEHello,
again.CONSENT-BASED JOURNEYS
TO NEXT TIMEHello,
again.CONSENT-BASED JOURNEYS
01
Find eligible inactive customers
02
Send a relevant win-back offer
03
Measure repeat engagement
WHAT THIS MAKES POSSIBLE
A repeatable way to reconnect with suitable past customers and encourage long-term loyalty.
A good fit for
Retailers, appointment businesses, subscription services and brands with repeat-purchase potential.
We start with your current setup and agree a practical scope, so the work connects to your wider growth plan.
THE DETAILS THAT MAKE THE DIFFERENCE
What we take care of.
Purchase-history and customer-value segmentation
Segments reflect purchase recency, product interests and available customer history. Each group receives a relevant reason to reconnect rather than one generic campaign.
Win-back campaigns for eligible inactive contacts
We prepare a sequence of useful updates or approved offers for eligible inactive customers, with clear timing and stopping rules when they respond or opt out.
Replenishment, renewal and anniversary reminders
Reminders follow agreed product cycles or service dates. Messages explain the relevant next action and avoid suggesting a renewal or purchase that does not apply.
Coordinated email and WhatsApp journeys
Channel choices follow each customer's permissions and journey stage. Shared timing and suppression rules prevent disconnected follow-up across supported email and WhatsApp workflows.
Returning-customer reporting and ongoing refinement
Connected records help review repeat purchases, renewed engagement and response patterns. We refine audience rules and messages according to the available evidence.
A SMARTER WAY TO WORK
Many moving parts.
One clear direction.
You don’t need to coordinate a dozen suppliers. We connect the plan, the people and the platforms, then keep improving what matters.
Understand
Your business, your customers, your goals. We audit what exists and find the most useful opportunities.
Build
We turn the plan into websites, creative, campaigns and connected customer journeys.
Activate
Launch with clear approvals, working integrations, a publishing rhythm and a team that knows the next step.
Improve
Review real performance, listen to customers and prioritise the next round of improvements.
A CLOSER LOOK
Clear scope.
Confident decisions.
What happens when a contact opts out?+
Opted-out or ineligible contacts are suppressed from relevant campaigns. We use your approved data and eligibility rules to avoid inappropriate follow-up.
Can this be included in a complete package?+
Yes. We can combine this service with the right website, creative, campaigns and customer journeys. Your proposal confirms deliverables, integrations, ongoing support and any third-party costs.
How will we know what is happening?+
We agree responsibilities, approval points and a reporting rhythm during discovery. Reviews cover completed work, relevant outcomes and next priorities.
YOUR NEXT CHAPTER STARTS HERE
Bring the ambition.
We’ll bring the whole team.
A website that opens doors. Conversations that keep moving. A brand people remember. Let’s put the right pieces together for your business.
Create my complete growth planStrategyCreativeTechnologyOngoing care
LET’S FIND YOUR STARTING POINTWhat’s next for your business?
Start with a confident website, a distinctive brand and a complete local presence.