If we look at the commerce industry, then there has been a total transformation of it in the past two decades. Not only magnitude wise, but qualitatively also, the industry has reached great heights. What could be the driving force behind this development landscape? Availability of high-speed Internet connectivity and easy-to-use Smartphones are two game-changers.
Experts drag the attention to another important (yet overlooked) aspect that made the internet shopping a convenient experience. It is the facility of online payment. Nowadays, you can make payments for products and services in a blink. A payment gateway is an intermediate agency that acts as the bridge between an eCommerce website and financial institutions. Here is a quick overview of some popular payment gateways.
CC Avenue
If you think about the most commonly used payment solution provider in India, then CC Avenue is the market leader with almost 85 per cent share. It is a robust, secure and versatile payment gateway. CC Avenue supports more than 100 payment options. Multiple currency support, real-time payment collection, and In-App integration are the top-most qualities. It also supports phone payment facility and IMPS (Immediate Mobile Payment Service). Iframe integration is the distinct feature of this payment gateway.
Citrus Pay
It is an indigenous payment gateway that assures fast and effective payment processing with the transaction’s utmost safety. It is the reason; numerous Ecommerce websites use it for processing payments. Not only Indian, but a large number of foreign companies also prefer Citrus Pay.
Paytm
There has been a great buzz of late about Paytm, the new entrant in the niche. With the support of eCommerce giant Alibaba, it becomes a renowned and prestigious player. It has changed the way of running the payment gateway by offering innovative benefits to the customers. No wonder, it becomes partner to all leading eCommerce players.
PayUbiz India
PayU is an international gateway that offers business in several countries. PayUbiz India is the Indian version of the company that displayed an impressive presence by bagging legendary eCommerce websites such as Snapdeal and Jabong. With a plethora of features, it is one of the preferred gateways. High conversion rates, IVR payment, Risk Management System, and Payment Analytics are a few distinguishing features. It offers four different pricing options, and there are no hidden charges. The signup process is pretty simple, and the TDR is 2 per cent. All these features make it a lucrative choice for Ecommerce websites.
Direcpay
Experts praise Direcpay for its safety features. Times of Money is the company which offers this robust platform that uses security system backed up by Norton Security, the top-most name in the field of data security. With an easy and simple registration, quick integration and utmost flexibility of payment; it gains immense popularity in the modern era. It also offers simple EMI options and other features to make the payment processing further convenient. Experts feel that Direcpay will reach immense heights in the coming years. Robustness and reliability are the distinguished features of it.
Conclusion
There are some of the popular payment gateways in India; you can compare them to understand the difference before choosing the one for your online venture and your eCommerce website design things.